The Value of Data Analytics

The value of data analytics can not be understated. As the data analytics beta site for Kodak, we at Kennickell are gaining a better understanding as to what an organization or company can achieve once its client database is dissected, analyzed and understood. By analyzing the membership of an athletic fundraising organization within a well known college, we have discovered a number of key, yet unrecognized factors regarding who in the alumni base is joining and who is not. The goal of every organization like this is to add members and this information will enable us generate the most significant membership increase in the history of this organization. This will all happen in the next 60 days. My next blog will continue to share newly discovered facts regarding this campaign and how we plan to use this information for the benefit of our client.

Al Kennickell
President
The Kennickell Group